Marketing Definition
What is Marketing?
Definition by JNN Consult
MARKETING is everything you do to promote your BUSINESS, from the moment you conceive of it to the point at which CUSTOMERS buy your PRODUCTS or SERVICES and begin to patronize your BUSINESS on a regular basis. MARKETING is the engine that drives every BUSINESS. In order to engage in SUCCESSFUL MARKETING, you absolutely must start out with a marketing plan. A marketing plan helps put it all into focus with an overview, a series of strategies to reach your goal, and a means of MEASURING the PERFORMANCE of each tactic, program, weapon and communication, involved in each strategy. With research you can SAVE and EARN a lot of MONEY. The PROFITABLE MARKETING is unconventional, non-traditional, not-by-the-books, not necessarily expensive, unfamiliar to your Competitors and it is the name of the BIG BUSINESS GAME!
Copyright 2001, 2002, JNN Consult Ltd.
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